The PGA TOUR and the Kansas City Crusaders, the host organization of the Web.com Tour’s Kansas City-area event, today announced at a press conference a five-year agreement making Digital Ally (NASDAQ: DGLY) the tournament’s new title sponsor, effective immediately and running through 2019.
Under the terms of the agreement, the Midwest Classic has been officially renamed the Digital Ally Open.
Based in the Kansas City suburb of Lenexa, Kan., Digital Ally is a technology-driven company that boasts the best in technology and innovation in the field of advanced video police cameras, fleet event recorders and law enforcement surveillance equipment.
The 2015 Digital Ally Open will be played Aug. 6-9 at Nicklaus Golf Club at LionsGate in nearby Overland Park. A week-long schedule of events beginning on Aug. 3rd will include a Pro-Am on Wednesday, Aug. 5th.
A unique component to the Digital Ally sponsorship will be the beneficiary relationships with local and national charities, including:
- S.A.F.E. – Provides the comfort of financial support for the families of sworn law enforcement officers, firefighters and emergency
services personnel who lose their lives in the performance of their duties.
- C.O.P.S. – Provides resources to assist in the rebuilding of the lives of surviving families of law enforcement officers who have died in the line of duty.
- National Fallen Firefighters Foundation – Its mission is to honor and remember America’s fallen fire heroes, provide resources to assist their survivors in rebuilding their lives, and to work within the fire service community to reduce firefighter deaths and injuries.
- Children’s Mercy Kansas – A national and – international leader recognized for advancing pediatric health and delivering optimal health outcomes through innovation and a high-value, integrated system of care.
“This Web.com Tour event has always been fantastic for our community and when presented with the opportunity we knew it would be a perfect fit,” said Digital Ally CEO Stan Ross. “More importantly, the Digital Ally Open will bring attention and support to the local and national charities involved.”
“It is with a great deal of pleasure that the PGA TOUR welcomes Digital Ally to the Web. com Tour’s family of sponsors,” said Web.com Tour president Bill Calfee. “Digital Ally is a unique company that is based within a few miles of the tournament’s home at Nicklaus Golf Club at LionsGate. We think this hometown synergy and the charitable ties with S.A.F.E., C.O.P.S., National Fallen Firefighter’s Foundation and Children’s Mercy Kansas
City position the Digital Ally Open for much success in the future. We congratulate the Kansas City Crusaders on their efforts in bringing Digital Ally to the Web.com Tour.”
“The Kansas City Crusaders are honored to welcome Digital Ally as the title sponsor of our Web.com Tour event,” said Kansas City Crusaders president Matt Henderson. “We have a shared vision of making the Digital Ally Open a cornerstone community event each summer that supports businesses as well as local and national charities. We look forward to a long partnership with Digital Ally in providing a platform that helps them achieve their goals.”
The Digital Ally Open will be Digital Ally’s first engagement with a major sports sponsorship. The company plans to activate its partnership by introducing and integrating its products in unique ways during pre-tournament and tournament-week activities in August.
The 2015 tournament will mark the sixth time the Web.com Tour has played a tournament at LionsGate. Zack Sucher, who graduated to the PGA TOUR at the conclusion of the 2014 season, won last year’s championship by three shots over Kansas State graduate Aaron Watkins.