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Pelican Products’ Recent Cause Marketing Campaign Yields Positive Results in Support of the National Fallen Firefighters Foundation

Partnership with the NFFF raises $7,500 and builds on Pelican’s philanthropic pillar of supporting our Heroes

Pelican CoolerIn advance of the 4th of July holiday, Pelican Products held a one-day promotion pledging to donate 100% of the sell price of their 30QT Americana Elite Coolers to the National Fallen Firefighters Foundation. The promotion on pelican.com/shop resulted in a donation of $7,500 to the NFFF.

“We have aligned our charitable giving programs around ‘Supporting the Heroes Who Protect Us’,” stated Phil Gyori, CEO at Pelican. “Due to their strong ties to Pelican’s brand heritage and the valuable service they offer the firefighting community, the National Fallen Firefighters Foundation is a perfect partner for our philanthropic efforts.”

“The National Fallen Firefighters Foundation would like to thank Pelican for their unwavering commitment to our organization. Through their donation, we will be able to continue working towards our mission, and again, we are extremely grateful,” said Chief Ron Siarnicki, Executive Director of the NFFF.

Created by the US Congress in 1992, the National Fallen Firefighters Foundation’s mission is to honor and remember America’s fallen fire heroes and to provide resources to assist their families in rebuilding their lives. The mission is accomplished by offering support and awarding scholarships to family members of fire heroes, helping departments deal with line-of-duty deaths and launching initiatives to prevent line-of-duty deaths and injuries. Learn more about the Foundation here.

Pelican is proud to continue its support of our heroes and the National Fallen Firefighters Foundation.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.